A story published May 7, 2007 in Advertising Age, a magazine for advertising professionals, laid out the most recent decline in circulation among daily newspapers.
“The latest newspaper-circulation results released last week again show an industry slowly but steadily losing paying readers. Although subscriber churn was down and the paid-circulation decline was smaller than it was last time around, the picture isn't getting much prettier.
For the six months ended March 31, the average weekday circulation of all 745 newspapers reporting for comparable periods was 44,961,066, down 2.1% from the equivalent period a year earlier, according to a Newspaper Association of America analysis of figures compiled by the Audit Bureau of Circulations. That's a loss of 941,470 paying customers.
The last period, covering the six months ended Sept. 30, 2006, showed a slightly steeper decline of 2.8%.”
Although daily newspaper readership is declining, the outlook for online media outlets is better.
According to a report by journalism.org entitled, 'The State of the News Media 2007' the percentage of people with Internet access who view news online has risen roughly 8% since March of 2000.
Many people believe the trend will continue and more people will get their news online rather than newspapers or television.
Aside from the growth of online news, the Internet can offer a greatly enhanced news experience.
Here are a few examples of award winning online news presentations:
http://azstarnet.com/secureborder/
http://www.washingtonpost.com/wp-srv/metro/interactives/blackmen/blackmen.html
But it isn't just special reports that online news gives people an enhanced experience.
Step slide show
Links:
Edgie Awards: http://www.digitaledge.org/EdgieAwards.aspx
Online guides: http://w3schools.com/
Slide shows: http://www.slide.com/
Video hosting: http://youtube.com/
